Positioning Ink
In 12 months, we helped reposition Ink’s brand through strategic storytelling, impactful campaigns, and a refreshed visual identity—elevating industry perception and driving investor interest.
Client
Ink Innovation
Timeline
12 Months
SOLUTION
GROW, CREATE
OUR IMPACT
Challenge
Ink was growing rapidly but lacked the cohesive brand presence needed to match their product innovation. As a disruptive tech player in aviation, they needed more than content—they needed a partner to help shape their strategic story and position them as a trusted, forward-thinking leader.
Goal
To unify Ink’s messaging, elevate their visual identity, and develop brand assets that would improve recognition, support investor conversations, and communicate their ambition to the industry and future clients.
Result
We supported Ink across multiple touchpoints—from developing their brand film and investor narrative to providing creative direction for their website and customer case studies. The result was a clearer, more premium brand identity that led to increased dwell time on their site, greater investor interest, and stronger positioning in a highly competitive market. Ink now stands out not just for its innovation, but for its storytelling and presence.